Why Is Digital Marketing Important? 10 Reasons Why You Absolutely Need one

  • March 22, 2021
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Why is digital marketing important? I once asked myself the same question when I started my first business.

With the increasing rate of internet users online today, digital marketing is of essential importance. You might have heard people talk about the importance of digital marketing.

Does it matter?

Yes, it does!

Why Is Digital Marketing Important
With the growth of the Internet, more people are spending their time online.

What is digital marketing?

Digital marketing comprises all marketing efforts that use the internet or an electronic device. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

At this stage, digital marketing is vital for your business and brand awareness. It seems like every other brand has a website. And if they don’t, they at least have a social media presence or digital ad strategy. Digital content and marketing are so common that consumers now expect and rely on them to learn about brands.

Must Read: 10 Digital Marketing Mistakes you should avoid this year 2021

Long story short, to be competitive as a business owner, you’ll need to embrace some aspects of digital marketing.

Because digital marketing has so many options and strategies associated with it, you can get creative and experiment with various marketing tactics on a budget. With digital marketing, you can also use analytics dashboards to monitor your campaigns’ success and ROI more than you could with traditional promotional content — such as a billboard or print ad.

Here is why you should!

Why is Digital Marketing Important for your Business? 

Why digital marketing matters
The world is at your feet once you embrace digital marketing

1. You reach people where they spend their time

With the growth of the Internet, more people are spending their time online. Over 7.7 billion people use the Internet across the globe. It’s become an integral part of everyday life to conduct searches, check social media, and purchase products online.

Your customers are online, which highlights the importance of digital marketing. They’re browsing the web looking for your products or services. If they can’t find them because you don’t have an online presence, you risk losing those leads to your competitors.

To drive the best results for your business, you need to build your online presence. You will reach more leads that want your products or services.

Read also: How To Write a Business Plan Step by Step Guide In 6 Easy Step

2. You can target only the prospects most likely to purchase your product or service.

If you place an advertisement on TV, a magazine, or on a billboard, you have limited control over who sees the ad. Of course, you can measure specific demographics — including the magazine’s typical readership or the demographic of a particular neighborhood — but it’s still primarily a shot in the dark.

Digital marketing, on the other hand, allows you to identify and target a highly-specific audience and send that audience personalized, high-converting marketing messages.

For instance, you might take advantage of social media’s targeting features to show social media ads to a specific audience based on variables such as age, gender, location, interests, networks, or behaviors. Alternatively, you might use PPC or SEO strategies to serve ads to users who’ve shown interest in your product or service or who’ve searched specific keywords that relate to your industry.

Ultimately, digital marketing enables you to conduct the research necessary to identify your buyer persona and lets you refine your marketing strategy over time to ensure you’re reaching prospects most likely to buy. Best of all, digital marketing helps you market to sub-groups within your larger target audience. If you sell multiple products or services to different buyer personas, this is especially helpful.

3. Affordability

Digital marketing is considerably less expensive than other marketing methods. Specific prices vary based on what you’re doing, but ad spends to be lower than other marketing forms.

4. BETTER ROI

Many businesses claim that doing advertisements online, whether paid or free, has a better investment return. It’s possible to have a higher conversion rate or return on investment because you can see most of your customers online.

If you can know who your target audiences are, you can lay out a strategy that you need to turn your leads into customers.

Read more: How To Increase Website Traffic in 6 Simple Ways

5 Your Customers Are Online

If you have been avoiding digital marketing, is it because you think you are simply not ready? Do you think you just need some time to get established, and then you will figure out the digital marketing angle?

The problem with this approach is that your customers and potential customers are already online. Right now. Today. There’s a good chance they might already be looking for a business like yours, but if they can’t find you easily, they will probably choose someone else.

It is how people do business today. When someone is interested in your business, whether it is in your niche in general or curious about your brand, the first thing they will do is research online and see what they can find out about you.

They expect to find you there with a website and a social media presence. They may be looking for reviews to learn what other people say about your company and whether it is an excellent place to do business.

If a potential customer can’t find you online, they may conclude that your business doesn’t appear to be legitimate. There is a perfect chance that many of these prospects may decide not to take your business seriously, and they will quickly head somewhere else.

Once they have made that decision, they probably won’t be back.

6. Your Competitors Are Online

For your business to be successful, you need to pay attention to what your competitors are doing and learn from it. Think of your competitors as someone you are planning to beat but as people who have something to teach you.

When you look at what your competitors are doing, you will get some working and what isn’t working. Most likely, whatever type of business you are in, your competitors have established a web presence. What kind of content are they using? Are they blogging, or are they using a lot of graphics and videos?

How do they communicate their brand, and what makes them unique? How well do they engage with the audience? Do you think you can do better? You can’t if you don’t participate in competing in the digital world.

If your prospects search for a business similar to yours and find your competitors’ websites other than yours, your business is not even in the running. Your prospects can’t choose you if they don’t know about you. In a scenario, your competitors just raced ahead of you regardless of whether they have an effective website or a clear message.

7. You can monitor your campaigns and optimize them for better results

Advantages of digital marketing
When you use traditional methods, it’s challenging to know the results of your campaign. If you run a TV ad, you may have to ask every person that comes into the store about what brought them to your business.

The importance of digital marketing is that you can easily track and monitor your campaigns. When you invest time and money into your campaigns, you want to know that they are working. Digital marketing makes it easy for you to track your campaigns, which allows you to adapt and drive better results.

When you use traditional methods, it’s challenging to know the results of your campaign. If you run a TV ad, you may have to ask every person that comes into the store about what brought them to your business. It would be a very time-consuming effort that could annoy people who visit your business.

With digital marketing, you don’t need to worry about bothering your audience. Every campaign you run is trackable. You can easily track a campaign’s ROI and other indicators to see if it is driving your business’s valuable results.

You can see metrics such as impressions, clicks, likes, shares, comments, conversions, and more. The type of metrics will depend upon the medium and what you want to measure. You can easily set up your tracking system to monitor specific metrics for your campaigns.

When you can track your campaign’s performance, it’s easier to fix it and adapt to changes. Whenever you run a traditional advertising campaign, you typically can’t make changes until the campaign is over. It only benefits the next campaign you run, which can feel like you wasted money on the previous campaign.

With digital marketing, you monitor your campaigns as you go. You can see if they are successful or need improvement. If your campaigns need improvement, you can make immediate changes and implement them at any point during your campaign.

You save money when you can make immediate changes. It allows you to get more out of your campaign and spend your budget more wisely.

8. IT CATERS TO MOBILE PHONE USERS

There are billions of people using their mobile phones to do research or scroll through social media. When using digital marketing, you can reach out to these people. You can promote your business in ways that mobile phone users are the target.

9. Because Digital Marketing Facilitates Interaction with Targeted Audiences

Why Digital Marketing is Important for your Business
Engagement in any form is what your customers expect to receive when interacting with your brand or business.

One of the reasons why digital marketing is important and is taking over traditional marketing channels is the ability of Internet marketing tools to interact with targeted audiences in real-time. Engagement in any form is what your customers expect to receive when interacting with your brand or business. How your business handles such engagements and interactions will spell the difference between business success and failure.

10. Because Digital Marketing Builds Brand Reputation

The power of digital marketing lies in its ability to attract targeted traffic. These types of audiences for your content are most likely already ready to know more about your brand, products, or services and may be interested enough to purchase what you have to offer. Delivering on what you promised will help you develop a better relationship with your targeted audiences and help them transition into paying customers who will go back and interact with your site some more – on a regular and continuous basis.

This will prove beneficial for your brand reputation, as satisfied customers will most likely tell other people about their experience with your brand, product, or service. Your brand reputation will go viral as expected, further opening new doors of opportunities for reaching more significant markets and attain business growth.

11. Because Digital Marketing Builds Brand Reputation

Why digital marketing matters for small business
The power of digital marketing lies in its ability to attract targeted traffic.

The power of digital marketing lies in its ability to attract targeted traffic. These types of audiences for your content are most likely already ready to know more about your brand, products, or services and may be interested enough to purchase what you have to offer. Delivering on what you promised will help you develop a better relationship with your targeted audiences and help them transition into paying customers who will go back and interact with your site some more – on a regular and continuous basis.

It will prove beneficial for your brand reputation, as satisfied customers will most likely tell other people about their experience with your brand, product, or service. Your brand reputation will go viral as expected, further opening new doors of opportunities for reaching more significant markets and attain business growth.

Must Read: Why Business Plan? 6 Reasons Why Business Plan is Important

Want to know more about the importance of digital marketing?

Digital marketing is an excellent opportunity for your business to grow and reach new heights. You’ll be able to run different digital marketing campaigns to drive valuable results for your business. Baysuit is one of the best digital marketing agencies in Nigeria, and we’re proud to provide our clients with the best-of-the-best when it comes to digital marketing.

If you want to learn more about the importance of digital marketing, contact us online to speak with a strategist about why now is the right time to invest in digital marketing. Or, give our full-service digital marketing agency a call at +2347030500142!

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