4 INTERESTING WAYS TO MARKET YOUR PRODUCT WITHOUT SPENDING A DIME.

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ways to market your Product for free
Marketing is just like spider webs that connect you to your audience
Have you heard of the four Amazing ways to market your Product for free?
WHAT IF I TELL YOU THIS IS WHAT YOU HAVE BEEN LOOKING FOR?

A lot of entrepreneurs have asked questions like How to market your business? How can i market my product without money? How to market products for free? and the likes… There is no doubt that marketing is a very overwhelming and costly process. Let’s say that you have been struggling and trying to figure out ways to market your product without necessarily spending much or spending at all and you’ve not been successful at that quest then this content is for you as you are not alone. 

Answer the public has shown that over 60% of entrepreneurs suffer the same problem. This is a general difficult task for business owners but down the line, the hard nut will be cracked.

Marketing means a technique of promoting, selling, and creating awareness of a company’s product or services. The process of getting new customers is not only difficult but seems nearly impossible especially for new business. And it can be very tiring and frustrating when you don’t have the ideal idea of how to do that.

Marketing is just like spider webs that connect you to your audience. And once you don’t put out as many strings as possible to make a strong web, you won’t be able to achieve your desired outcome while marketing.

Spending to make money in marketing is not the best option especially for new businesses. Although the world “marketing” conjures up a vision of pricey marketing strategies and excessive expenditure.

This post tells you solemnly 4 amazing ways to market your product for free and how to make money from your business without spending.

Related: 5 KEY WAYS TO PROMOTE YOUR BRAND ON SOCIAL MEDIA.

4 AMAZING WAYS TO GET YOUR CUSTOMERS WITHOUT SPENDING

Social Media Marketing
social media is a tool that connects people all over the world within a minute

1) MAKE EXCESSIVE USE OF SOCIAL MEDIA.

Presently, social media is a tool that connects people all over the world within a minute. Report news at 7 am on the television, and at 7 pm, only 10% of the targeted audience gets the report. Then post that same report on an active social media and check your feedback at the same.

You will see that within 12 hours, over 40% of the targeted audience would be aware of it. 

Talent today took 3months to reach 1 million users

Big Brother Naija used 8months to get 10 million subscribers

This was done with the help of social media. Social media is a very powerful tool and one with it would make tremendous marketing. 

How to go about it

You should start up with creating profiles on Facebook, Twitter, LinkedIn, Instagram. You need to have several platforms.  You should be very active in all those platforms. Use hashtags, retweet, and tag people when possible.

Daily, you must respond to messages, engage with relevant audiences and build up a strong relationship, this will not only get you audience but also get you customers who you can get quality information about on your product and services.

You surely will not hit a home run with your first two or three posts, but if you stick with it, be consistent and very active online. You will eventually see massive results in no short time.

Patient and hardworking is the keyword for social media marketing when you have no fund for it.

2. EMAIL CAPTURING AND MARKETING

EMAIL CAPTURING AND MARKETING
EMAIL CAPTURING AND MARKETING

Email marketing is a top strategy for promoting your services and products to existing customers and capturing new customer’s interests. Newsletters that market your product and highlight special offers should be sent out through a targeted email strategy to generate more product interest.

The email strategy to use is:

-Emailing new subscribers and offering them an incentive to shop.

-Emailing visitors who abandoned their cart and reminding them to finish their purchase with more interesting offers.

-Emailing new customers a post-sale mail that offers them a solution to their problem.

-Emailing old customers, thanking them, and giving them discounts from time to time.

Using Email to market is a no expense strategy, and a key way to remain consistent and build a good relationship with a customer leading to a purchase.

However, the 1st step to take is capturing your audience’s Email data.

To do this, integrate an email signup option onto your site and start building a database of customers. Follow up your customers through emails that link up to their social Media handle and know your audience.  With that, you can be able to determine what email you send to them.

3. INVOLVE IN AFFILIATE PROGRAMS

This is performance-based marketing where a business rewards a person who markets their product by that person’s marketing effort and strategy. The method is carried out on the sole purpose that the person would get a reward after an agreed sales are made. 

Affiliate marketing
This is performance-based marketing where a business rewards a person who markets their product by that person’s marketing effort and strategy.

You spend a penny here or your products are used depending on the agreed terms of the two parties, but this is strictly after you have made sales.

This is a profitable strategy as you not only get your business marketed online but also gain benefits such as increased sales, increased traffic to your site, extended reach of your brand and this will create a basis for a varial marketing strategy.

How to start affiliate marketing 

You start by creating a custom URL for each person promoting and marketing your products. 

In turn, they can share the link on their social media, in a blog post reviewing your product, or even in a YouTube video where they are showing it off. 

Through these links, you will be able to track who is making sales for you so that you can know how to compensate them.

4. CUSTOMERS ACQUIRED BENEFITS (CAB).

CAB is the reward you get from your customers. It is a payment that is rendered by customers when they like your product and when you have a good relationship with them. 

To achieve a CAB, you must

– PILOT A GOOD CUSTOMER RELATIONSHIP

To achieve this, you must be very meticulous while relating to customers.

This saying”customers are always right” should be at the back of your mind. When a customer is unhappy with your services, you should treat them well. Learn a way to empathize strategically with your unhappy customers. And after you have made them happy, they will turn out to be your highest marketers

A lot of marketers do not know how to engage with an already happy customer. They just stop at making them happy, but to be able to get the best out of them, you must make them your best friends. Appreciate them with little incentives from time to time and watch as they turn into your ever-loyal customers.

Once you achieve that, you have done the highest in marketing because they will end up spending more on your product and also market your product for you without been asked.

BUILD AN ONLINE COMMUNITY

an online community is where people who love your brand connect. In this community, your customers would give you ideas concerning your products. This community will not only be helpful to you as you know where and how to improve but also help you create a stronger connection with the existing customers.

With these, you would achieve customers acquired benefits such as customer testimonials, reviews, pictures, and videos of your product, and social media posts about your products. 

As high as 59% of consumers base purchase decisions on recommendations and reviews from people they know, audiences would be compelled to make purchases since the have seen people who have confirmed the products.

One of the best ways to promote a product is through Customer acquired benefits and that is allowing your customers to speak for you. 

CONCLUSION

Ways to market your Product for free

Reeds can’t grow where there is no water, just the way sales can’t be made without marketing.

However, lack of finance should not be a hindrance to why a good product shouldn’t be marketed. According to Harvard business school, 50,000 new consumers’ products are released annually.

 And using these top tips, with Or without finance, you should be able to survive perfectly well in that field. You just have to be patient, be committed, and consistent.

Very passionate when it comes to writing and making sales. I know exactly how to use my pen and get the very best out of anything within sight.

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9 Comments
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