How to Promote your Products or Services Effectively

  • November 30, 2020
  • Blog
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I was brainstorming on the best way to begin this content on how to promote your products or services effectively but it seemed like I was missing my sixth sense… Well, let me just begin with a quote by Beth Comstock where she says that “You can’t sell anything if you can’t tell anything” 

There are two undeniable facts when it comes to Innovation and Production; First is the fact that to come up with a new product or service is a lot of work. The second is the fact that there have to be launching and promotion of the product or innovation for it to reach the desired population and sales. Truth is, when it comes to marketing your new product, You could be offering the best new product or service around, but if you don’t promote it properly, you would miss out on opportunities or even end up losing money down the line.

For this facts mentioned you can see that you have to know how to promote your products or services effectively for you to be the best there is.

How to Promote your Products or Services Effectively

Hang in there with me as I would rain down 12 ways on how to promote your products or services effectively. Don’t panic as I would rain down the 12 ways so great that your competitors would be dead jealous of your brand. I hope you’re ready…

Just so you know, my list of 12 ways include:

  1. Introductory offers
  2. Exclusive previews
  3. Google My Business promotions
  4. Contests and giveaways
  5. Email marketing
  6. Design a Website and leverage Blog posts
  7. Upgrades
  8. Trade-ins
  9. Events (virtual and in-person)
  10. Customer reviews
  11.  Social media posts  
  12. Digital advertisements

Did you get that? Or should I come again? 

I guess you’re okay so let’s roll. SHALL WE?

How to promote your products or services effectively

When it comes to marketing a new product or service, there are endless lists of options that could be tried. This endless list makes it difficult to figure out exactly where to get started and which exact methods of promotion will give you the best results. The truth is, there are many ways to market your business without spending much, and what works depends majorly on your industry and audience.

Take a look at these 12 methods on how to promote your products or services effectively and take into action the ones that make the most sense for your business or brand.

1. Introductory offer 

Are you offering a new product or service? This one’s for you… Rather than just announcing your new product or service to the world, you can make it available as a part of a special introductory offer. The introductory offer should be designed to attract new customers to your business while at the same time extended to your existing clients. This deal can take many forms, most of which are widely used in the world today.

Introductory Offer

They include:

  • Buy one get one free deal.
  • Reduced-rate bundle or package.
  • Joint promotion with a complementary business.
  • Gift for every referral.
  • Discounted pricing.
  • Double the points if you have a loyalty program.
  • Voucher or coupon with purchase.

Whatever promotion you choose, be sure to emphasize that it won’t last forever, Because Customers whose purchase power is limited, either by time or inventory, will feel a more pressing sense of urgency to buy.

2. Exclusive preview

Exclusive Preview

Are you having a huge amount of existing loyal customers? How about you use them to your marketing advantage? Your existing loyal customers are a key part of your sales promotion because they would not only buy it but also promote it to their networks. Your exclusive preview could take the form of a private, in-person, or virtual pre-launch party: an online tour, preview, or demo. Or, it could even be a special invitation to test it out and give feedback. These exclusive offerings to loyal customers reinforce how much you value them and also helps you to retain their loyalty.

3. Google My Business Promotions

There are several ways you can promote your new product or service using your Google Business Profile, provided you have a Google My Business account. You can achieve this by using Google My Business posts.

Google My Business

If you’ve created your Google my Business account jump into your Google my Business dashboard, navigate to the Posts tab. From there you can create an “Offer” or a “What’s new” post.

Google My Business Dashboard

If you’re just announcing the new product or service, you may want to go with a “What’s new” post. Just remember that Google My Business posts expire every seven days, so you’ll need to repost. On the other hand, if you’re running a special introductory deal, an “Offer” post would be best, as you can set a timeframe. Regardless of which post type you use, be sure to include a picture and a call to action.

You can also promote your new product/service by uploading photos of it to your Business Profile via the Photos tab of your Google My Business dashboard, as well as adding it as a new item via your Products/Services tab.

My Business Listing on Google SERP

If applicable, you might even want to post some FAQs on the new product or service in the Q&A section of your Google My Business account.

To get the most out of this method of promotion:

  • Use all four sections of your Google listing mentioned above (Posts, Photos, Products & Services, and Q&A).
  • Make sure your Google listing is optimized for maximum visibility.
  • Refer to Google’s guidelines for photo sizes.
Google My Business Photo Upload

4. Contests or giveaway

This social media promotion strategy is a very effective means of promoting a product or service. This is because social media contests are fun, and it’s an easy way of connecting with customers and bringing in more fans/followers and prospects for your business. Let’s take Facebook for example, with over 2.7 billion active users, contests on Facebook amass an average of 34% new customers per campaign, which is a great way to combat the platform’s low organic reach.

As far as positioning is concerned, the winner(s) of your Facebook or Instagram contest should gain the opportunity to be the first to get a feel of your new products or services, and they should get it for free or at a discounted rate. This would help you spark up excited broadcasters for your products.

Contests or Giveaways

Image source

Be sure to announce the content across all of your marketing channels and not just the social media platform you’re using to run the main campaign. This includes your other social media channels, your website, email newsletters, and even paid ads.

In addition to generating more excitement and buyers for your new offering, the increased engagement with your social media account will likely drive more traffic to your website, put your business in front of new customers, and create a fun means of connecting with your audience without having to stress yourself with much workload.

Social Media Contests

5. Email Marketing

Email marketing is one of the best means of promoting a product or service effectively… Did you know that 82% of consumers open emails from businesses and that 76% of email subscribers have made purchases from an email marketing message? 

Email is a fantastic channel for getting the word out about your new product/service. Plus, it makes a great incentive to get subscribers signups in the first place.

Email Marketing
Email marketing Subscription form

You can run an email campaign specifically about your new products or services you could even run the campaign as a series of emails building up to the day of launch. Or you may want to announce it as the focus piece of your next email newsletter. This email could go out to your general audience, or, in support of method #2, it could be a subscriber- or customer-exclusive offer.

Email Marketing Campaign and promotions

A few tips for email marketing:

  • Use welcome emails to build strong relationships and deliverability
  • Send emails at the right time to increase your conversion rate
  • Get the frequency right to grow a healthy and engaged list
  • Watch your deliverability and avoid the spam folder
  • Use a memorable sender name
  • Be authentic, seek feedback, and ditch the noreply@ address
  • Craft and test your email subject lines for higher opens
  • Use confirmed opt-in to build a better list
  • Use lead magnets to grow your email list faster
  • Highlight the offer in your subject line
  • Use preheader text to further increase open rates

6. Design a website and leverage on blog posts

When promoting your new product or service, you should consider designing a website for your brand and then create a landing page for customers or subscribers to go to. After all, your new offering could just be an upgrade on an existing platform or account. In this case, your goal may not be to get more customers, but to get your existing customers engaged, or to re-engage dormant customers.

Having a blog post written on the newly launched item is a great way to go into depth on all of the details, features, and benefits you would otherwise include on a landing page, and you can share the link to the blog post via your emails or social media channels.

Email and Blog promotion

An example of a new product launch via email campaign and Blog Posts.

Even if you do have a landing page, a blog post is still a great channel for getting the word out about your new offering, and it provides the opportunities for you to link the blog to the landing page. 

7. Upgrades and complimentary upgrades

A complimentary upgrade is more of a service-based offer than a product-based, It is used majorly in businesses like a Hotel, Transport, Logistics, salon, spa, fitness centre, or consulting business, etc. You can provide a complimentary (but perhaps temporary) upgrade for existing customers to try out your new product or service. You can add the new service to existing clients’ packages or offer free shipping of your new product, for a limited time. The main goal is to offer an upgrade for customers to try out your new service.

Complimentary Upgrade

8. Trade-ins

Trade-in programs are a great way of carrying your customers along as you grow in your business. It is majorly a product based offer that exists in a lot of products based industries like the automobile industry, telecommunications industry, etc. 

The model for this offer is simply based on if your customers are using an old version of your new product instead of asking them to buy the new one you offer a trade-in which would mean that the customer would bring the old product version and get the new version with a small token extra.

Trade-in promotions are effective because consumers are more likely to buy a new product using a token or credit they already have (in this case, the product they own). You can also resell the old trade-in products (provided they are in good enough condition) or use them for future giveaways.

Trade In

9. Host an event

Some might ask why events? Let me enlighten you today… Events do not only get customers excited about your new product or service but can also get new prospects personally engaging with you or other employees of your business. Events are a great way of winning passersby over as customers.

Host an Event

Events don’t have to be fancy and super organized; learn to use the power of simplicity to your advantage. If your business is in a location where there are other local businesses, you can work together to have a sidewalk sale or outdoor open house to draw even larger crowds.

Virtual events still serve as an effective promotion tool. Based on simplicity consider doing the following:

  • Host a Facebook or Instagram Live session unveiling the product and highlighting its features in a demo.
  • Run a live or recorded Question and Answer on the product itself this would help you break the ice of doubts that might dwell in the minds of your prospects also it would help you spur confidence in them.
  • Consider revolving the event around an influencer who has expertise around your new product or service, with the promise to unveil the new offering at the end this would help you exploit the feeling of association in your prospects.

10. Customer reviews

Imagine marketing without lifting a finger… With customer review you can carry out marketing without lifting a finger, it is by far one of the best ways to promote a new product or service. The basis for customer review is to let your customers promote your product or service for you.

A lot of businesses today fail to thrive just because they lack the understanding of how to use customer review to their advantage while some others are not just good enough to get good and positive reviews from their clients and so they tend to drive their prospective clients with the massive negative reviews they accumulate.

As a business owner, If you take advantage of some of the ideas previously mentioned (like offering an upgrade or free trial), you can then ask your customers to write an online review of the new service or provide material for a testimonial you could even go as far as requesting a video review.

Customer Review

Image source

Reviews and testimonials are more valuable when rolling the product out to your more general audience, This is because 84% of consumers trust online reviews as much as personal recommendations and this trust affect their buying decision greatly.

11. Social media Posts

If you’re using any of the tactics mentioned above to promote your new product or service, make sure to spread the word about your deals and offerings via your social media accounts (as many of the companies did in the examples above). This is an easy way to reach your audience, and your followers can easily share your post on their profiles.

Another benefit is that customers/prospects can ask questions about the product in the comments section. Their questions and your answers can serve as an organic FAQ. The post can link to a landing page or blog post with more information.

Social Media Post

If you have a niche audience or loyal following, you may also want to use a custom hashtag in your promotion post. This will not only expand the reach of your campaigns but may also inspire customers to share posts and pictures to their accounts, using the custom hashtag. And you know what that means: User-generated content that can then be used to get even more people to try out your new service or product! 

12. Digital Advertisements

Digital advertising is the practice of delivering promotional content to users through various online and digital channels. It leverages mediums such as social media, email, search engines, mobile apps, affiliate programs, and websites to show advertisements and messages to audiences. With the growing influence of technology and digital channels on man and his activities, businesses and brands can leverage these digital channels to promote their products or services effectively.

Take for example facebook one of the leading social media platforms in the world today, With over 1 billion daily active users, Facebook advertising is a window to a large base of people who will be interested in your new product or service. Facebook ads are particularly useful because the personalized data voluntarily provided through users’ profiles make for unbelievably specific audience targeting. You can factor in gender, age, location, interests, marital status, profession, and more ensuring you’ll get the most bang for your buck.

There are also several options for ad type, budget, and duration of the campaign, so you can accommodate your goals within your means. The same thing goes for other digital channels like search engine marketing, email marketing, and other digital channels which can be optimized to the advantage of a business, and as a business owner in the world today you should see to it that you use digital channels to promote your products or services. 

Digital Advertisement - Facebook Ads

Your Take-Home…

After raining down the 12 ways how to promote your products or services effectively, I feel like more questions are running down your poor soul that you would want to ask at the same time I know that you already feel tipsy from reading this content which some might say is too long. When it comes to how to promote a product to customers, I want you to know that the best way depends on the channels your audience actively engage themselves on it would also depend on their online behaviors.

Nonetheless, learn to use multiple channels for your promotions and advertisements both physically and digitally. You should know that the more cohesive and consistent your message is, and the more your audience learns about your products or services, the more engagements you can expect.

I recommend that you try out the 12 strategies above to get the results you want from your next product launch, software upgrade, or new service offering, and feel free to send us a message if you want us to help you out on one of the 12 strategies above, we would be honoured… please like and share with your friends family, associates, and acquaintances.

I believe that you were able to learn how to Promote your Products or Services effectively, so I do hope to see your comments below with your questions and queries. 

I am always here for you.

Augustine is a professional website Designer, business design developer, marketing strategist, and content editor.

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