The search engines populate your data on the search engine result page (SERP) whenever someone types in your business name or your ranking keywords on search.
5. Reduce Bounce rate.
High bounce rates show your website visitors get pissed and hit the back button.
This high bounce rate discourages search engines from indexing your site and serving your website on the search engine.
Search bots see your website as one that has little or no value to your users. In turn, it affects your website traffic and position on the search engine result page.
On the other hand, to curb this, you have to perform the following:
optimize your website for mobile
optimize page load speed
Write engaging contents
Write short paragraphs. Let each section have at most 3 to 5 sentences. It makes the reader comfortable and less overwhelmed reading your article.
Your first paragraph should say it all. Write a short descriptive introductory paragraph that hooks your readers to read the next section until the last word of the content.
Use bucket brigade: Bucket brigades are used to bridge two sentences together. However, there is also a psychological reason for using these phrases.
Take copywriting, for example; the purpose is usually to sell something – a product, service, or some kind of idea. The first sentence of copy (or an advertisement) is used to get you to read the next sentence.
Examples of bucket brigades are:
As if that’s not enough
Best of all
But wait, there’s more,
By the way
Why does this matter?
These sentences make the reader want to read more as it increases the suspense of the reader.
6. Internal Linking:
Juice your site engagement by linking your content to other written articles; this helps search engines crawl the linked page and improve your SEO visibility.
What’s the catch?
Google and other search engines simultaneously rank these articles because they have enough resources to juice your website’s relevance and engagement.
B. Drive website with content marketing Strategy
With content marketing, you can first provide value to people who will be encouraged to visit your site.
If your content is good enough, you’ll persuade them to visit again so that they can consume some of your latest content.
The most important thing that users and search engines look for is good quality content.
A quality piece of content is usually a comprehensive article on a specific topic that covers all the details for a blog—making it extremely helpful for users.
As we mentioned earlier, search engines and users love longer and comprehensive articles that provide all the information they need.
Now the problem is that humans have a short attention span.
Slight difficulty in reading or understanding will put off your users. They will leave without looking at all the useful information you offered.
To solve this problem before it happens, you need to make all your content easy to read.
An excellent place to start would be to present your article in bite-size sentences using a friendly tone and lots of visuals.
Following are just some essential tips to make your content more readable and user-friendly.
Use smaller sentences and paragraphs. This leaves much white space around the text, making it easier to look at and read.
Use the list post writing method to simplify things.
Try to improve typography by using more readable fonts, large font size, and plenty of line spacing.
Check the readability score of your content. Yoast SEO comes with a built-in tool for that. You can also find tons of other online readability checkers.
Use a grammar checker. We recommend using Grammarly. It not only checks grammar but helps you write better.
Use images, screenshots, videos, infographics, and other visual elements. These media elements make your article highly engaging and easier to read.
9. Publish viral contents
Is there a formula for creating content that goes viral?
Nope! Or else everyone would do it. 🙂
That said, you can do things to increase the odds that your content spreads like wildfire.
1. First, viral content tends to contain lots of visuals.
These visuals can be a bunch of images. Or an infographic. Or a video.
The type of image doesn’t matter all that much. The important thing is that you use images in your content.
Industry studies show that image-rich content gets 90%+ more social shares vs. content that’s all text:
2. Second, viral content tends to have a high “Utility.”
This simply means that your content is super useful in some way.
Maybe you show people how to bake cakes.
Or you teach them to nail their job interview.
Either way, research shows that precious content has a very high chance of going viral.
10. Add weekly contents:
Regular activity on your blog allows you to accelerate your growth – the more content you have, the bigger your chances for ranking on multiple search results. Plus, as you start establishing your presence, you can teach your audience to expect new content at a specific time.
Headlines are one of the essential parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread.
Master the art of headline writing. For example, BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic. So think carefully about your headline before you hit “publish.”
12. Revamp Old Posts
Oh, and one more thing – if you want to remain a relevant player in your niche – upgrade old content.
To make it easier for yourself to optimize on-page SEO, consider installing plugins like Yoast SEO and use Ahrefs or HubSpot’s SEO tools.
14. Optimise Your Content With Long-Tail Keywords
Don’t go with the most popular parent keywords in your industry. For example, don’t use “business ideas” – because this is a top-level keyword that’s highly competitive. It would be hard for a new website to rank for it.
Instead, use long-tail keywords like “most profitable business ideas, 2021.” Keywords like this usually have a lower volume. Still, they’re not as competitive – they’re soft-hanging fruits that are easier to snatch.
15. Drive traffic with Email List
Most beginners spend too much of their time bringing new users to their website. However, more than 70% of users leaving your website will never return.
The trick to growing your blog traffic is not just getting new visitors, but you also need to keep existing visitors coming back.
How do you make sure that users return to your website?
You do that by asking them to subscribe to your blog.
Users can subscribe to your website’s social media profiles. However, most social networks limit your reach, and your users can only see some of your content.
The best thing about your email list is that you own it. No one can limit your reach, and you get direct access to your user’s inboxes.
Research conducted by Backlinko revealed that 91% of consumers check their email daily. So, according to the same study, it’s no wonder that U.S companies spent $360 million on email advertising just in 2020.
In light of these stats, a few welcome additions to your email marketing strategy can drive more traffic to your website.
And that’s not all – you’ll see more opportunities pop up when you search for others who frequently contribute high-quality blog posts to industry-related sites.
Most companies and bloggers share posts written by guest contributors through their social media profiles. Enter this search string in the search bar of a social network:
· “person name” + guest post
· “company name” + guest post
To find sites where a specific company or blogger has published a guest post.
Research on the biographies of specific companies and bloggers. More often than not, their web profiles contain a handy list of sites where they’ve been invited to guest post. That’s a plethora of most fair guest blog opportunities presented to you on a silver platter.
The next thing you need to work on is writing a compelling piece of content for the site you’re writing for.
Great content does one crucial thing: strengthen your branding. It also gives the right target audience a strong reason to read your content.
17. Content Transformation
Content Transformation is simple:
You simply convert one of your blog posts into another format (an ebook, video, infographic, or podcast).
18. Answer questions in forums
If you’re knowledgeable about a subject, feel free to contribute (e.g., suggest something, recommend a solution, answer a problem). But if you’re a novice, it’s best to ask questions. Powerful questions can bring you website traffic by encouraging blog readers to check you out.
19. Make yourself heard in the comment section
You probably regularly visit at least a few sites relevant to your business, so why not join the conversation? Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there, which can subsequently result in driving more traffic to your site.
Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites.
20. Create Online Courses
If you want to establish your site as an authority in your industry, creating a free online course might be just the way to do it.
Plus, you’ll get to include lead generation forms for everyone that wants to sign up!
Depending on your skill set, knowledge, and the nature of your business – find a topic you think will be relevant to your customers. Of course, this should be a topic on which you can provide useful and in-depth knowledge.
However, suppose you want to create a quality online course. In that case, you do have to think about production costs, so plan and think about whether investing in it at the moment makes sense for your marketing strategy.
4. Drive website Traffic Through Social media
It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content.
21. Get Active On social media
Social media can massively impact your business and its ability to generate traffic and sales.
According to a report by Hootsuite and We Are Social, there are 3.773 billion internet users globally. Can you guess how many from that figure are active social media users? A staggering 2.789 billion!
The massive social penetration has made companies realize they can’t do without an active presence on Facebook, Twitter, etc.
When it comes to social media, you can’t barge into the ‘conversation’ and ask people to buy something from you or visit your website.
You need to provide value first and develop some goodwill between you and your potential ‘followers.’
This is why content marketing tends to work well when combined with social media.
22. Get on Linkedin
LinkedIn is growing FAST.
This study found that the number of people sharing stuff on LinkedIn has increased significantly since a few years ago:
That’s great and all. But how do you use LinkedIn to increase traffic to your website?
Statistics on B2B marketers using LinkedIn. Source: Ironpaper.
So, how to build a strong presence on LinkedIn?
First of all, create a good flow between your website and LinkedIn – make sure you have a LinkedIn share button on your posts and email your website content directly to your connections by using LinkedIn email.
But whatever you do, don’t forget to engage with your network! Comment on other channels’ posts. When you post articles, include your personal view and add questions and polls.
The more engaging you are, the more chances you’ll get to connect with your LinkedIn community and build your way to authority.
23. Add Post share function
When we stress that you should build an email list, we don’t mean that you should stop building a social media following.
Quite the opposite, we want you to continue building a social media following on all the necessary social platforms and even find new niche platforms that you can explore.
The problem with social media websites is that you have to regularly post content to keep your profiles active and drive traffic to your blog.
If you do that manually, then you’ll soon be spending quite a lot of time on sharing content.
24. Get involved with influencer
Influencers can help you promote your blog and can significantly boost your website traffic.
However, the problem is that most influencers get tons of messages already. Since you are a new blogger, they assume you probably don’t have anything to offer them in return.
So how do you get the attention of an influencer? More importantly, how do you get them to promote your blog?
You can also start a conversation with them on social media.
Next, share their content with your commentary, reply to their threads, leave comments on their blog posts.
Make sure each of your interactions adds value to their discussion.
Influencers love it when users appreciate their efforts. They will notice and remember you. Once you have established a relationship, you can approach them to give you advice.
It sounds like a lot of work, but it helps you build life-long friendships that are mutually profitable.
25. Brand partnership
You can also tap into new audiences and drive them to your website by partnering up with brands. You can build on solid brand collaboration:
Partnering up with other brands on a shared task can lead to audience crossover – and the brands don’t necessarily have to be in the same niche.
5. Increase website traffic through advertising
26. Run Facebook Ads
With its algorithms constantly devaluing organic reach (research conducted by LYFE Marketing showed that pages reach only 2% of their audience through organic posts), a 100% organic strategy just won’t cut it.
After all, 98% of your audience does not see your content regularly in their feeds.
To be truly useful with your ads, run split testing, and discover what functions best for your audience to turn Facebook ads into a sustainable, profitable part of your business.
Before starting a YouTube ad campaign, you have to think about your target audience and how they consume content. But, as is always the case with ads, there’s a lot of trial and error – you can do A/B testing to find out which types of ads perform best.
31. Buy Ad Space On Similar Sites
Social media advertising is one thing, but advertising on similar websites is also a great way to increase website traffic.
Using ad networks can help you generate ad revenue from your content. This will give you the chance to create digital ads that will target a focused group of customers.
Ad networks connect buyers and sellers. They target customers based on their behavior, location, job, and interests which will be impossible for you to do independently.
Let’s face it:
Advertising is getting EXPENSIVE.
Fortunately, I found a little “loophole” that’s helped me get laser-targeted visitors for pennies:
Here’s how it works:
First, create an ad that sends people to a blog post.
Next, target people that have visited your site in the last month or two:
Finally, run the ad.
And you’ll probably find that your CPC is dirt cheap vs. most other types of advertising.
6. Drive traffic through engaging with communities
Find where your organization is and reach out to them. Vs. they using Quora, Reddit, or Yahoo Answers? Or maybe there is another digital community where professionals in your niche have discussions and share valuable insights?
Don’t use forums just to promote your products – it’s generally frowned on. Instead, take part in discussions and add valuable content. It will help you build relationships with professionals in your niche, and in time, they’ll get interested in your business.
34. Get on Q&A Website
How often have you typed a question or query into Google, and your answer showed up on a website like Quora or Stack Exchange? We’ve all used Q&A sites at one point or another, even if we didn’t realize their immense value at the time.
That’s because these websites are like organic traffic machines. They can work wonders for getting you found online without any comprehensive or complicated SEO strategy at work in the background.
This is particularly true for Quora and Stack Exchange, two of the most popular Q&A sites out there. According to Alexa, Quora is the 110th most popular website globally and the 61st most popular website in the United States.
Just as with any of your digital efforts, you’ll need to approach these sites with a plan in mind for maximizing your results. Take some time to explore how they work, the types of questions you might benefit from, and how to best appeal to readers and maximize your impact.
For example, you’ll notice that Stack Exchange has a series of mini Q&A sites for different topics, many of which are devoted to education and technology. Some brands will be a perfect match, while others might want to consider more relevant techniques.
Start by identifying your best topics, search phrases, and categories.
Look for a magic formula when you’re finding the right questions to answer: the newest questions with the highest views and least answers. This is because more recent questions get the most attention and have the least competition.
In your profile, fill out the “Knows About” section to show readers your areas of expertise. You can perform a search to find the right ones. Quora will suggest the most popular, and you can select them and click “Add.”
Once you’ve optimized your profile, click the “Answer” button at the top of your menu. Quora will suggest some questions for you to answer based on these.
Scroll through the questions based on the time posted, the number of answers, and the number of followers… and answer away!
For Stack Exchange, the process is a bit simpler. I mentioned that it has mini sites by topic, which you can access via the top drop-down menu.
Additionally, you can sort everything on the site by tags.
This is similar to Quora, but Stack Exchange gives you a great bonus: extra filters to choose your best questions. One of my favorites is the “newest” filter, along with “votes” and “frequent.”
Don’t skimp on the effort here once you’ve got your eye on the right questions to answer. Structure your answers for maximum impact.
This is truly about quality over quantity. If your answers aren’t top quality, you’re not going to get the traffic you’re hoping for.
I strongly recommend only answering questions on topics you’ve already written about, so you can provide firm answers with the ability to relevantly and naturally link readers back to your site.
35. Join online communities of the same niche
Are you familiar with any niche forums related to your industry? If not, start your search immediately. This type of online community is a great way to reach particular target groups.
After reading this post, you should now be familiar with the different tactics that you can use to get people to visit your site.
Such tactics include online advertising, social media traffic, guest posting, and commenting.
Whether you use one of these tactics in isolation or use all of them together – any of them can transform how your website currently attracts visitors and avoid these mistakes.
Try one of the methods out and see if you can finally break away from little or no traffic to your website.
What have you experienced when it comes to generating traffic?
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