How To Increase Website Traffic in 6 Simple Ways

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Every website owner’s dream is to have thousands or millions of visitors visiting their website. Neither am I excluding myself writing this article. If this were a hoax, you wouldn’t be reading this article on how to increase website traffic.

simple steps how to drive massive traffic to your website
It takes time and patience to get the desired results.

Funny enough, getting quality traffic to your website is not as challenging as we have imagined. Neither will you see spontaneous results within hours of making some optimisations.

 It takes time and patience to get the desired results. 

You don’t have to be an expert to promote your website or blog. 

We are going to learn how to use some proven best practices to increase our website traffic.

Unlike other articles on growing web traffic, we will share tips we have tested and proven works for us and generates hundreds of thousands of views.

how to increase website traffic to your site
You don’t have to be an expert to promote your website or blog

Ready? Let us roll the dice.

Before we dive deep;

Let us start with an important tweak that will drive high-quality traffic to your website by bringing previous visitors back to your website.

Related: 10 Digital Marketing Mistakes you should avoid this year 2021

Setup Push Notifications for Your Site

Drive web traffic organically buy enabling push notification
Get in touch with them by setting up a push notification function that alerts them whenever you make a post-update or have an announcement to make.

Your visitors won’t always be on your website waiting to hear from you.

Get in touch with them by setting up a push notification function that alerts them whenever you make a post-update or have an announcement to make.

Plugins like PushEngage and One Signal are more comfortable to set up and use for WordPress users. For non-WordPress users, you have to talk to your developer to add this function to your website.

Why does this matter?

The best part is that you can communicate with visitors after they have left your website.

We use this function on all our websites, and it has been our best website traffic source.

This function used to be hard to set up in the past and has discouraged people from using it, and you can learn how to set it up here correctly.

PushEngage, One Signal, and other technology have made it easier to use.

Once you have done this, you will be able to retain 70% of your previous visitors.

Here is the deal:

All of these strategies are working GREAT right now.

With that, here are six ways to drive traffic to your website:

  • Drive website traffic with acceptable SEO practices 
  • Drive traffic to your website with a good content marketing strategy
  • Drive traffic by creating extra value 
  • Drive traffic through social media
  • Drive traffic through advertising 
  • Through engaging with communities 

A. Drive website traffic with acceptable SEO practices 

Drive website traffic with acceptable SEO
SEO is the backbone of getting organic traffic

What can help you supercharge your results is learning the right SEO strategies and the best ways.

1. Performing a complete SITE AUDIT

To rank higher on the search engine, you must optimise your website to a google search engine by performing. 

Google and won’t rank you high if your website optimisation for SEO is poor. No matter how good your contents are.

2. Always optimise that your website is for mobile. 

There are more mobile users on the internet surfing the web than any other internet device. 

Optimising your website for mobile pushes you up on the list of mobile search engine result pages and, in turn, returns massive traffic to your website.

Use google speed test and Gtmetrix to find out where your website is faulting.

3. Optimise for website speed.

increase web traffic to your site by optimizing website speed
Your website should load within 5 seconds

User attention span reduces by the day, and your user bounce rate increases on the go when users spend a long time waiting for your website to load.

Your website should load within 5 seconds,

You can use these resources to analyse your website load time, like SEO checker, Gtmetrix, Semrush.

4. Index with Search Engines.

Why does this matter?

Indexing with search gives the search engine permission to crawl your website. 

Search engines update their database with what your website is all about, its contents, pages, and keywords you are ranking.

You must give the search engine access to your website by adding robot.txt in your website CPanel and submitting your sitemap.xml to search consoles

The search engines populate your data on the search engine result page (SERP) whenever someone types in your business name or your ranking keywords on search.

PRO TIP:

Do not index your website on google alone index with other search engine providers like Bing, Yandex, Baidu, and other search alternatives.

5. Reduce Bounce rate.

 High bounce rates show your website visitors get pissed and hit the back button.

This high bounce rate discourages search engines from indexing your site and serving your website on the search engine. 

Search bots see your website as one that has little or no value to your users. In turn, it affects your website traffic and position on the search engine result page.

On the other hand, to curb this, you have to perform the following:

  1. optimise your website for mobile
  2. optimise page load speed
  3. Write engaging contents 
  4. Write short paragraphs, let each section have at most 3 to 5 sentences. It makes the reader comfortable and less overwhelmed reading your article.
  5. Your first paragraph should say it all. Write a short descriptive introductory paragraph that hooks your readers to want to read the next section until the last word of the content.
  6. Use bucket brigade: Bucket brigades are used to bridge two sentences together. However, there is also a psychological reason for using these phrases.

Take copywriting, for example; the purpose is usually to sell something – a product, services, or some kind of idea. The first sentence of copy (or an advertisement) is used to get you to read the next sentence.

Examples of bucket brigades are: 

  • As if that’s not enough
  • Best of all
  • But wait, there’s more,
  • By now
  • By the way
  • Even better
  • Good news!
  • Here’s why

Why does this matter?

These sentences make the reader want to read more as it increases the suspense of the reader.

6. Internal Linking:  

Juice your site engagement by linking your content to other written articles; this helps search engines crawl the linked page and improve your SEO visibility.

PRO TIP

When linking these articles, use keywords you wish to rank for, known as anchor text. Instead of using phrases like ‘read more, learn more.’

What’s the catch?

Google and other search engines simultaneously rank these articles because they have enough resources to juice your website’s relevance and engagement.

2. Drive website with content marketing Strategy

Drive website traffic with content marketing Strategy

With content marketing, you can first provide value to people who will then be encouraged to visit your site.

If your content is good enough, they’ll be persuaded to visit again so that they can consume some of your latest content.

The most important thing that users and search engines look for is good quality content.

A quality piece of content is usually a comprehensive article on a specific topic that covers all the details for a blog—making it extremely helpful for users.

7. Publish Long Content

A while back, BuzzSumo analysed a million articles.

Why?

They wanted to see which TYPES of content worked best. And they found that long-form content gets more shares and backlinks than short posts (<1,000 words):

7wApkOz2n7iHyiSkxi aXIxFcc5mlBsaTPQMwaT crbsFQ 4pyCz48PQXM9ySgAuP8G5wSbiuoHtXdGQXIVSz1x8tswm3rH0BNbn q3 TpvGwQah3NITwKf2Dy4P4WfeiY7EJu3V

As you can see in the chart above, long-range (>3k words) gets an average of 208% more shares than short articles.

I’ve noticed the same thing myself.

For example, here’s a long-form blog post from my blog (a giant list of Social Media marketing techniques):

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This guide is a staggering 6042 words.

And the simple fact that my post is insanely long is a big reason why it’s shared 1,785 times:

8. Publish Quality content:

Come to think about it.

The stuff we tend to share or link to on our own are usually well-researched, genuinely helpful, or relevant, and something we consider trustworthy. 

Does Content Marketing matter for brands and businesses?
Content marketing has over the years become the “catalyst” of every successful business.

When it comes to great content, you’ll find that the critical thing is to think about the value it provides.

As we mentioned earlier, search engines and users love longer and comprehensive articles that provide all the information they need.

Now the problem is that humans have a short attention span.

Slight difficulty in reading or understanding will put off your users. They will leave without looking at all the useful information you offered.

To solve this problem before it happens, you need to make all your content easy to read.

An excellent place to start would be to present your article in bite-size sentences using a friendly tone and lots of visuals.

Following are just some essential tips to make your content more readable and user-friendly.

  • Use smaller sentences and paragraphs. This leaves much white space around the text, making it easier to look at and read.
  • Use the list post writing method to simplify things.
  • Try to improve typography by using more readable fonts, large font-size, and plenty of line spacing.
  • Check the readability score of your content. Yoast SEO comes with a built-in tool for that. You can also find tons of other online readability checkers.
  • Use a grammar checker. We recommend using Grammarly. It not only checks grammar but helps you write better.
  • Use images, screenshots, videos, infographics, and other visual elements. These media elements make your article highly-engaging and easier to read.

9. Publish viral contents

Is there a formula for creating content that goes viral?

Nope! Or else everyone would do it. 🙂

That said, there ARE things you can do to increase the odds that your content spreads like wildfire.

1. First, viral content tends to contain lots of visuals.

These visuals can be a bunch of images. Or an infographic. Or a video.

The type of image doesn’t matter all that much. The important thing is that you use images in your content.

Why?

Industry studies show that image-rich content gets 90%+ more social shares vs content that’s all text:

images more shares on social media

2. Second, viral content tends to have a high “Utility.”

This simply means that your content is super useful in some way.

Maybe you show people how to bake cakes.

Or you teach them to nail their job interview.

Either way, research shows that precious content has a very high chance of going viral.

10. Add weekly contents: 

Regular activity on your blog allows you to accelerate your growth – the more content you have, the bigger your chances for ranking on multiple search results. Plus, as you start establishing your presence, you can teach your audience to expect new content at a specific time.

If you can’t manage to write new articles weekly, hire a content writer.

11. Write Irresistible Headlines

Headlines are one of the essential parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread.

Master the art of headline writing. For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic. So think carefully about your headline before you hit “publish.”

12. Revamp Old Posts

Oh, and one more thing – if you want to remain a relevant player in your niche – upgrade old content.

Search engines like fresh and new content and upgrading is a great way to boost a page that’s not quite ranking.

Here are some great ways to upgrade outdated content:

  • Add media – images, infographics, videos.
  • Remove obsolete information
  • Link your content with well researched external resources.
  • Interlink with newer content to boost your site’s structure

13. Optimise Content For SEO

What can help you supercharge your results is learning the right SEO strategies and the best practices for using target keywords.

You can improve your on-page SEO through keyword research and just the right optimisation to your website content.

For example, you can:

  • optimise the keywords in your SEO title
  • Put core keywords in the headlines throughout your website articles.
  • Add keywords to your image file names, so search engines know what they’re about
  • Make your URLs as SEO-friendly as possible by optimising the slugs.
  • Make sure you include at least your main keyword in your meta description.

Google’s algorithm factors in all these ranking criteria before it decides how to rank your content.

To make it easier for yourself to optimise on-page SEO, consider installing plugins like Yoast SEO and use Ahrefs or HubSpot’s SEO tools.

14. Optimise Your Content With Long-Tail Keywords

Don’t go with the most popular parent keywords in your industry. For example, don’t use “business ideas” – because this is a top-level-keyword that’s highly competitive. It would be hard for a new website to rank for it.

Instead, use long-tail keywords like “most profitable business ideas, 2021.” Keywords like this usually have a lower volume. Still, they’re not as competitive – they’re soft hanging fruits that are easier to snatch.

15. Drive traffic with Email List

how to drive massive traffic through email marketing
The best thing about your email list is that you own it. No one can limit your reach, and you get direct access to your user’s inboxes.

Most beginners spend too much of their time bringing new users to their website. However, more than 70% of users leaving your website will never return.

The trick to growing your blog traffic is NOT to just get new visitors, but you also need to keep existing visitors coming back.

How do you make sure that users return to your website?

You do that by asking them to subscribe to your blog.

Users can subscribe to your website’s social media profiles. However, most social networks limit your reach, and your users can only see some of your content.

The best thing about your email list is that you own it. No one can limit your reach, and you get direct access to your user’s inboxes.

Research conducted by Backlinko revealed that 91% of consumers check their email daily. So, according to the same study, it’s no wonder that U.S companies spent $360 million on email advertising just in 2020.

In light of these stats, a few welcome additions to your email marketing strategy can drive more traffic to your website.

For example, anyone can create a sign-up widget that allows users to subscribe to a newsletter.

Suppose you have an email list or managing your email marketing campaigns. In that case, we recommend using one of the many quality email marketing tools available out there.

3. How to Increase website traffic by creating value:

Guest Posting

Now that the topic of quality content is out of the way.

There’s room for some unique, useful options for driving visitors to your website. Quicksprout wouldn’t have been so successful if they ignored guest blogging.

You could call it the lifeblood of my digital businesses.

Other entrepreneurs have also found guest blogging to be a viable method for generating website traffic.

According to Ahrefs, Mob. Is it’s CEO and founder Silvio Porcellana leveraged guest blogging to boost his website traffic by 20%?

Gregory Ciotti of HelpScout added 36,733 more qualified subscriptions to his email list through guest blogging.

There is no telling the benefits you’ll get if you leverage guest blogging strategically.

There are two things that you need to get right when it comes to guest blogging.

The first is finding websites that are suited to your niche and accept guest posts.

You can find such websites by searching for them on Google.

If you want to find blogs in your industry that are accepting guest posts, use the following search queries to see more specific results:

  • Name of your niche + “write for us.”
  • Name of your niche + “submit a guest post.”
  • Name of your niche “ “sites that accept guest posts.”
  • Write guest article + ‘name of your niche” + blog.
  • Guest blog by + “name of a writer” (e.g., a guest post by “Darren Rowse”).

To discover more authoritative websites that will accept guest contributions, Peter Sandeen mentions the “140+ Best Sites to Guest Post.”

And that’s not all – you’ll see more opportunities pop up when you search for others who frequently contribute high-quality blog posts to industry-related sites.

Most companies and bloggers share posts written by guest contributors through their social media profiles. Enter this search string in the search bar of a social network:

·         “person name” + guest post

Or

·         “company name” + guest post

To find sites where a specific company or blogger has published a guest post.

Research on the biographies of specific companies and bloggers. More often than not, their web profiles contain a handy list of sites where they’ve been invited to guest post. That’s a plethora of most fair guest blog opportunities presented to you on a silver platter.

The next thing that you need to work on is writing a compelling piece of content for the site you’re writing for.

Great content does one crucial thing: strengthen your branding. It also gives the right target audience a strong reason to read your content.

17. Content Transformation

Content Transformation is simple:

You simply convert one of your blog posts into another format (an ebook, video, infographic, or podcast).

18. Answer questions in forums

If you’re knowledgeable about a subject, feel free to contribute (e.g., suggest something, recommend a solution, answer a problem). But if you’re a novice, it’s best to ask questions. Powerful questions can bring you website traffic by encouraging blog readers to check you out.

19. Make yourself heard in the comment section

You probably visit at least a few sites relevant to your business regularly, so why not join the conversation? Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there, which can subsequently result in driving more traffic to your site.

Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites.

20. Create Online Courses

If you want to establish your site as an authority in your industry, creating a free online course might be just the way to do it.

Plus, you’ll get to include lead generation forms for everyone that wants to sign up!

Depending on your skillset, knowledge, and the nature of your business – find a topic you think will be relevant to your customers. Of course, this should be a topic on which you can provide useful and in-depth knowledge.

However, suppose you want to create a quality online course. In that case, you do have to think about production costs, so plan ahead and think about whether investing in it at the moment makes sense for your marketing strategy.

4. Drive website Traffic Through Social media

It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. 

21. Get Active On social media

Social media can massively impact your business and its ability to generate traffic and sales.

According to a report by Hootsuite and We Are Social, there are 3.773 billion internet users globally. Can you guess how many from that figure are active social media users? A staggering 2.789 billion!

The massive penetration of social has made companies realise they can’t do without an active presence on Facebook, Twitter, etc.

When it comes to social media, you can’t barge into the ‘conversation’ and ask people to buy something from you or visit your website.

You need to provide value first and develop some goodwill between you and your potential ‘followers.’

This is why content marketing tends to work well when combined with social media.

22. Get on Linkedin

LinkedIn is growing FAST.

This study found that the number of people sharing stuff on LinkedIn has increased significantly since a few years ago:

linkedin share stats

That’s great and all. But how do you use LinkedIn to increase traffic to your website?

Don’t overlook LinkedIn. This is a platform specifically created for business networking and works exceptionally well for B2B businesses. Statistics show that 97% of marketers use LinkedIn for content marketing purposes.

Statistics on B2B marketers using LinkedIn Statistics on B2B marketers using LinkedIn. Source: Ironpaper.

So, how to build a strong presence on LinkedIn?

First of all, create a good flow between your website and LinkedIn – make sure you have a LinkedIn share button on your posts and email your website content directly to your connections by using LinkedIn email.

But whatever you do, don’t forget to engage with your network! Comment on other channels’ posts. When you post articles, include your personal view and add questions and polls.

The more engaging you are, the more chances you’ll get to connect with your LinkedIn community and build your way to authority.

23. Add Post share function

When we stress that you should build an email list, we don’t mean that you should stop building a social media following.

Quite the opposite, we want you to continue building a social media following on all the necessary social platforms and even find new niche platforms that you can explore.

The problem with social media websites is that you have to regularly post content to keep your profiles active and drive traffic to your blog.

If you do that manually, then you’ll soon be spending quite a lot of time on sharing content.

24. Get involved with influencer

Influencers can help you promote your blog and can significantly boost your website traffic.

However, the problem is that most influencers get tons of messages already. Since you are a new blogger, they assume you probably don’t have anything to offer them in return.

So how do you get the attention of an influencer? More importantly, how do you get them to promote your blog?

You can also start a conversation with them on social media.

Next, share their content with your commentary, reply to their threads, leave comments on their blog posts.

Make sure each of your interactions adds value to their discussion.

Influencers love it when users appreciate their efforts. They will notice and remember you. Once you have established a relationship, you can approach them to give you advice.

It sounds like a lot of work, but it helps you build life-long friendships that are mutually profitable.

25. Brand partnership

You can also tap into new audiences and drive them to your website by partnering up with brands. Solid brand collaboration can be built on:

  • Mutual promotion
  • Shared projects

Partnering up with other brands on a shared task can lead to audience crossover – and the brands don’t necessarily have to be in the same niche.

5. Increase website traffic through advertising

26. Run Facebook Ads

With its algorithms constantly devaluing organic reach (research conducted by LYFE Marketing showed that pages reach only 2% of their audience through organic posts) a 100% organic strategy just won’t cut it.

After all, 98% of your audience is not seeing your content regularly in their feeds.

To be truly useful with your ads, run split testing, and discover what functions best for your audience to turn Facebook ads into a sustainable, profitable part of your business.

27. Run Reddit Ads

Aside from being the third most popular website in the U.S, statistics also show that Reddit has 330 million monthly active users.

To successfully drive traffic through Reddit, the first thing you need to do is find a good subreddit with an audience interested in your products or services.

The rest is merely knowing how to strike the right balance between offering valuable information and being promotional.

If you want to succeed, you need to engage with the Reddit community genuinely. Only then can you get away with posting ads and links to your website content relevant to the discussion.

This is important because marketers that just post ads on Reddit are usually downvoted.

Once you engage with the community in your subreddit, you can invest in a sponsored post which guarantees that your post will be pinned to the top of the subreddit.

28. Run Twitter Ads

As is the case with some other social media networks, organic reach on Twitter is also declining thanks to algorithm updates.

No wonder that 75% of B2B and 65% of B2C businesses are running Twitter ads – and if you’re not advertising on Twitter, your competitors are already one step ahead of you.

To get your Twitter campaign off to a good start, incorporate these techniques:

  • Be concise
  • Use images
  • Target keywords
  • Ask questions

29. Run Google Ads (PPC)

Investing in Google ads can be a quick way to increase website traffic from high-value commercial intent searches – “65% of all clicks made by “users who intend to buy” go to search ads.”

Of course, Google ad campaigns have a bit of a learning curve, but there’s nothing a useful expert guide on the subject and some A/B testing can’t solve.

30. Run YouTube Ads

Before you start a YouTube ad campaign, you have to think about your target audience and how they consume content. But, as is always the case with ads, there’s a lot of trial and error – you can do A/B testing to find out which types of ads perform best.

31. Buy Ad Space On Similar Sites

Social media advertising is one thing, but advertising on similar websites is also a great way to increase website traffic.

Here are some of how you can buy ad space:

32. Advertise via Ad Networks

Using ad networks can help you generate ad revenue from your content. This will give you the chance to create digital ads that will target a focused group of customers.

Ad networks connect buyers and sellers. They target customers based on their behaviour, location, job, and interests which will be impossible for you to do independently.

33. Retargeting 

Let’s face it:

Advertising is getting EXPENSIVE.

Fortunately, I found a little “loophole” that’s helped me get laser-targeted visitors for pennies:

Retargeting.

Here’s how it works:

First, create an ad that sends people to a blog post.

Next, target people that have visited your site in the last month or two:

Finally, run the ad.

And you’ll probably find that your CPC is dirt cheap vs most other types of advertising.

6. Drive traffic through engaging with communities

Find where your organisation is and reach out to them. Vs they using Quora, Reddit, or Yahoo Answers? Or maybe there is another digital community where professionals in your niche have discussions and share valuable insights?

Don’t use forums just to promote your products – it’s generally frowned on. Instead, take part in discussions and add valuable content. It will help you build relationships with professionals in your niche, and in time, they’ll get interested in your business.

34. Get on Q&A Website

How many times have you typed a question or query into Google, and your answer showed up on a website like Quora or Stack Exchange? We’ve all used Q&A sites at one point or another, even if we didn’t realise their immense value at the time.

That’s because these websites are like organic traffic machines. They can work wonders for getting you found online without any comprehensive or complicated SEO strategy at work in the background.

This is particularly true for Quora and Stack Exchange, two of the most popular Q&A sites out there. According to Alexa, Quora is the 110th most popular website globally and the 61st most popular website in the United States.

pasted image 0 350

Just as with any of your digital efforts, you’ll need to approach these sites with a plan in mind for maximising your results. Take some time to explore how they work, the types of questions you might benefit from, and how to best appeal to readers and maximise your impact.

For example, you’ll notice that Stack Exchange has a series of mini Q&A sites for different topics, many of which are devoted to education and technology. Some brands will be a perfect match, while others might want to consider more relevant techniques.

Start by identifying your best topics, search phrases, and categories.

Look for a magic formula when you’re finding the right questions to answer: the newest questions with the highest views and least answers. This is because more recent questions get the most attention and have the least competition.

In your profile, fill out the “Knows About” section to show readers your areas of expertise. You can perform a search to find the right ones. Quora will suggest the most popular, and you can select them and click “Add.”

pasted image 0 349

Once you’ve optimised your profile, click the “Answer” button at the top of your menu. Quora will suggest some questions for you to answer based on these.

pasted image 0 346

Scroll through the questions based on time posted, the number of answers, and the number of followers… and answer away!

For Stack Exchange, the process is a bit simpler. I mentioned that it has mini sites by topic, which you can access via the top drop-down menu.

pasted image 0 347

Additionally, you can sort everything on the site by tags.

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This is relatively similar to Quora, but Stack Exchange gives you a great bonus: extra filters to choose your best questions. One of my favourites is the “newest” filter, along with “votes” and “frequent.”

pasted image 0 345

Once you’ve got your eye on the right questions to answer, don’t skimp on the effort here. Structure your answers for maximum impact.

This is truly about quality over quantity. If your answers aren’t top quality, you’re not going to get the traffic you’re hoping for.

I strongly recommend only answering questions on topics you’ve already written about, so you can provide firm answers with the ability to relevantly and naturally link readers back to your site.

35. Join online communities of the same niche

Are you familiar with any niche-forums related to your industry? If not, start your search immediately. This type of online community is a great way to reach particular target groups.

Conclusion

After reading this post, you should now be familiar with the different tactics that you can use to get people to visit your site.

Such tactics include online advertising, social media traffic, guest posting, and commenting.

Whether you use one of these tactics in isolation or use all of them together – any of them can transform the way your website currently attracts visitors and avoid these mistakes.

Try one of the methods out and see if you can finally break away from little or no traffic to your webstie

What have you experienced when it comes to generating traffic?

.

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5 Comments
    • Roseann
    • April 20, 2021
    Reply

    Awesome site you have here but I was wondering if you knew of any community forums
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    • Sarah Neilson
    • April 16, 2021
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