Trying to grow a business in the 21st century without the internet is like trying to …..have a farm in a dark room. Good luck with that!
According to internet world stats the percentage of people using the internet increased from 20% in Dec 2007 to 58.7% in Jan 2020. That is to say, out of 7.71 billion of the world’s total population, 4.4 billion people are actively using the internet.
This means that the light of offline marketing is fast burning out. A minute of silence for fallen heroes…….times up!
At Baysuit we talk a lot about Digital Marketing as a powerful way to take your business from any level, to where you want it to be. Recently, digital Marketing has caused an uproar in the heart of many of our prospects. We, therefore, consider it necessary to narrow down the exact meaning of digital marketing.
This post is going to answer 9 common questions our prospects have been asking on digital marketing
What is digital marketing?
Who is a digital marketer?
Why digital marketing?
What are the tactics used in digital marketing?
Is digital marketing effective for all kinds of business?
How long before I see results from digital marketing?
Do I really need a whale-sized budget for digital marketing?
What is the right content in digital marketing?
Ok! So am I ready…..How do I start?
What is Digital marketing
Sounds like one of those phrases you use when you’re trying to sound smart…..lol
Simply put, digital marketing is marketing done online.
From a Baysuitpoint of view, digital marketing is a comprehensive term that includes marketing techniques that employ the use of the internet and electronic devices to meet marketing objectives.
Who is a digital marketer
Also called a digital marketing manager is someone responsible for formulating, applying, and managing digital activities that improve brand awareness and traffic, consequently leading to better revenue generation and brand growth.
Why digital marketing
90% of people consider the internet the first option when seeking for answers. This means that right now potential clients are searching for you online.
Digital marketing promises business exposure like no other. It is evident that business growth depends on The number of people aware of the existence of that business in the first place.
So why digital marketing? Because
It gives you the opportunity to connect to a worldwide marketplace
With digital marketing you can bring your prospect closer than ever, communicate easily with them and know their needs and desires.
It create brand loyalty, by giving your prospect a front row seat to your company’s culture and personality
It Saves cost and pull a tremendous number of prospects
You can Easily track the success rate of marketing strategies.
It allows a business no matter the size to compete with the big dogs.
Digital marketing delivers higher conversion rates boosting revenue generation and business growth.
Digital marketing stimulates prospects to take favorable actions, thereby ensuring business survival.
What are the tactics used in digital marketing?
To reach more people businesses exploit several digital marketing assets at their disposal. As time goes by digital marketing strategies continually evolve, some of the most common strategies used in business now are;
Social media marketing
Pay Per Click
SEO/SEM: this involves trying to optimize rank on search engine result pages (SERP). It could be paid for (SEM) or by organic methods (SEO).
Content marketing: this encompasses the use of content assets to drive business growth, leads and sales.
Social media marketing: this is the use of social media platforms like Facebook to market a business
Affiliate marketing: simply means paying a person or business to promote your business on their website or social media pages.
Email marketing: involves the use of emails to advertise special deals and offers.
Native advertising: is the use of paid ads that match the look, feel and function of the media format in which they appear.
Is digital marketing effective for all businesses?
Yes!………..Should I increase the font size?
It doesn’t matter if you are a start up, small business, medium business or a Large company, effective digital marketing is designed to broaden your spectrum.
Notice the emphasis on “effective”, at Baysuit, we believe every business has room for growth and the best way to go about it is via effective digital marketing strategies.
How long before I see results?
There is no benchmark as to when the result will become visible, it could be from 3 to 6 months or from 6 to 12 months, depending on your strategy, competition, budget, area of focus and start level.
For best result authentic digital marketing agencies focus on strategies that work long term. A lot of people try to outsmart the process by using quick fixes, manipulative links or even black-hat SEO tactics. This might work temporarily or aid your site with instant penalties from search engines…..who knows!
For a business to grow it needs authentic clients, conversions and revenues…. but definitely not penalties.
Digitally marketing your business is like nurturing a child, the only thing is you must remember digital marketing success is not a place but a journey. It takes quality time and commitment to Digital marketing to work.
When results eventually become evident it is important to stay true to the process, as any slack in commitment might slow down the success rate.
Alex is an easygoing person with a lot of vibe and ambition. I am a Scorpio and might sometimes be an Emotional overthinker, but I have been described as a "perfect companion". I love the process of creativity in any form it comes and finds unspontaneity, well boring.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
With our expertise, you'll no longer hit a brick wall when it comes to growing your business. Now, we can easily assist you to get your desired audience and sales. Choose any of our offered solutions to enjoy amazing results!