10 Digital Marketing Mistakes you should avoid this year 2021

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Digital marketing mistakes to avoid
Photo Credit: Storyset.com; we live in a time when marketing with technology moves fast and consumer interests and behaviors are hard to predict

Digital marketing in 2021 comes with a new set of problems, pitfalls, technologies, growth, innovations, strategies, and opportunities. If your business has any intention of remaining competitive in today’s online landscape, you must adapt to the rapidly evolving changes in digital marketing.

You see we live in a time when marketing with technology moves fast and consumer interests and behaviors are hard to predict. Marketers can no longer stick their heads in the sand and hope that educated and creative guesses and the same old boring methods will work forever. 

In this article, I want to hold nothing back and provide you with the full list of digital marketing mistakes to avoid in 2021 because digital marketing is far too important to mess up or even make any silly mistake whatsoever. Sit tight and note these digital marketing mistakes which you should avoid.

Related: Social Media Marketing: How To Do It Right?

1. Closing your eyes or Failing to identify your target audience.10 Digital Marketing Mistakes you should avoid this year 2021

Digital marketing mistakes: Failing to identify target audience
Failing to identify the people that are willing to purchase their products and when they are asked about their target audience, they will simply say it’s “anyone who can use the Internet”

Identifying your target audience is the very first step in any type of marketing endeavor. Tragically, it’s also easy to overlook as a lot of entrepreneurs and new business owners often make these digital marketing mistakes: 

They fail to identify the people that are willing to purchase their products and when they are asked about their target audience, they will simply say it’s “anyone who can use the Internet” or something similarly plain. 10 Digital Marketing Mistakes you should avoid this year 2021

The truth is that all businesses no matter how small have an ideal client. As a business owner, you need to know the specific type of company or individual most likely to buy from you. That way you’ll be able to achieve more success in your marketing. 

Successful businesses identify their target audience before they begin to sell a product. Don’t make the mistake of closing your eyes to your target audience or trying to generalize. Study your audience, and much of your marketing will take care of itself.

2. Not having a digital marketing strategy.

Digital marketing mistakes to avoid: Not having a marketing strategy
Without specific goals, it becomes hard to know exactly what you want to campaign for online

Companies who do not have a proper Digital marketing strategy defined will not have a sense of what they want to achieve online and what they will do to handle some of the essential elements, setbacks, and processes that comes with the digital world. Yes, it happens. The fact much of digital marketing relies on pure “tactics” and “techniques” rather than solid strategies and goals. 

Without specific goals, it becomes hard to know exactly what you want to campaign for online.

Writing a well-defined marketing strategy will help your company tackle crucial questions, you will know how to sell to whom, define your target audience and construct an effective digital program and run a successful online campaign.  10 Digital Marketing Mistakes you should avoid this year 2021

So before you ever pick a tactic to try, form a strategy to rely on because your online marketing strategy will be your guiding light as you engage in the wild world of marketing.

3. Forgetting about mobile optimization.

Digital Marketing mistakes: omitting mobile phone optimization
If you aren’t functioning with a mobile-first strategy, you will be losing more than half of your potential audience to your competition

You have to optimize your website for mobile users. It might seem obvious to point out, but too many businesses are forgetting or don’t know how to optimize their sites for them to be mobile-friendly. 

Ever since the explosion of smartphones, people have been moving towards using them more for their internet usage than regular desktops and we’re still living in the wake of its impact. 

If you aren’t functioning with a mobile-first strategy, you will be losing more than half of your potential audience to your competition. Mobile optimization is a key ingredient for your digital marketing campaigns, so you should keep it at the front of your mind when forming your digital marketing strategy.

Here are three reasons why should never forget mobile optimization:

  • Mobile-friendly sites show up higher in search results
  • Mobile searches make up more than half of searches on Google.com
  • If your website isn’t mobile-friendly, visitors are 5 times more likely to leave

If you haven’t been focusing on improving your customers’ mobile experience, you’d better prioritize it now, or your search rankings could suffer.

4. Rejecting or Neglecting Search Engine Optimization.

Digital marketing mistakes: neglecting search engine optimization
You need search engine optimization. Because SEO remains (and will continue to remain) one of the building blocks of a technologically sound and competitive web presence.

Regardless of what your business offers, your target audience is likely searching for products or services related to yours on search engines like Google and if you want to attract them to your website, you need search engine optimization

In an age of artificial intelligence and advanced algorithms, more marketers are willing to say “What gives?” and leave SEO well enough alone. This is a Digital marketing mistake. Why? Because SEO remains (and will continue to remain) one of the building blocks of a technologically sound and competitive web presence.  digital marketing mistakes

Without an understanding of SEO or outright neglect, your marketing presence will falter and fail. You don’t have to know everything there is to know about SEO. Just get the basics and implement it on your site, and you should be fine. Digital Marketing Mistakes you should avoid

If you’re also willing to invest the resources it takes to create and carry out a well-planned strategy, the results you’ll see in terms of sales and revenue are entirely worth it. SEO is a great way to improve the overall experience your target audience has with your brand. When you create content that’s in line with their needs, then make it easily accessible on a user-friendly site, you position your company as a helpful resource.

5. Not doing any conversion rate optimization.

Digital marketing mistakes: neglecting search engine optimization
CRO has the potential to make a major difference in your conversion rate, but only if you’re willing to take a structured and systematic approach that relies on data and not myths and preconceived notions.

There was an era in digital marketing when it was okay not to do any conversion rate optimization. That time is far gone. Some businesses see it as an unnecessary expense that doesn’t move their business goals, not knowing that Failure to conduct regular and careful split testing is a recipe for decline. Don’t be afraid of it. Yes, it requires some technical chops and an eye for analytics, but most CRO software eliminates the need for in-depth knowledge. CRO has the potential to make a major difference in your conversion rate, but only if you’re willing to take a structured and systematic approach that relies on data and not myths and preconceived notions.

6. Trying every digital marketing tactic in the book.

Trying to do everything there is in digital marketing will just make you throw away money which you’re supposed to focus on a particular digital marketing campaign. You need to figure out what your audience wants, identify where your audience lives and the events surrounding them, and adopt a strategy to reach them. With this kind of laser focus, you’ll be able to achieve a whole lot in your business…Digital Marketing Mistakes you should avoid digital Marketing Mistakes you should avoid digital Marketing Mistakes you should avoid digital Marketing Mistakes you should avoid digital Marketing Mistakes you should avoid

7. Using every social media platform available.

branded social media relationship
digital marketers make the massive mistake of jumping the gun on all social media platforms without any plan or strategy

Using social media for business can be a great way to engage with customers, view competition, and develop a brand voice. So If you’re considering promoting your business on social media that would be awesome, however, it’s important to consider which platforms are right for your business and will provide the most value.

Not every social media platform is a good fit for every business, this is why you should invest your time, skills, and resources in the social media platforms where you’re most likely to reach and engage with your target audience. Digital Marketing Mistakes you should avoid digital Marketing Mistakes you should avoid

Every social media platform has a mission, purpose, and a unique audience. For example, Instagram is the home of visuals, whereas Twitter is a different one that allows you to inject some personality into your posts and to engage with followers. 10 Digital Marketing Mistakes you should avoid this year 2021

Hundreds of digital marketers make the massive mistake of jumping the gun on all social media platforms without any plan or strategy. It’s extremely important to have a social media strategy. 

If you try to cloud the social media universe with your brand presence, you’re going to fall short. Why? Because social media channels require a ton of time and energy. If you try to go all out on each one, you’re going to burn out very quickly. A better approach? Pick the top three platforms where your audience hangs out, and give these all your energy.

8. Buying social media followers.

buying social media followers
Many of those followers are either bots or inactive accounts, which means they’ll never engage with your posts.

It is very possible to buy as many social media followers there are plenty of cheap services available that allow you to buy 1,000 followers for as little as $10 but the truth is that you’re only paying for a number. Many of those followers are either bots or inactive accounts, which means they’ll never engage with your posts.

So just don’t even think about it. Boosted posts and promoted tweets are one thing, but paying for a few followers is shady at best. Good content would always bring followers and your target market to you if you know how to strategically entice them to your website. 10 Digital Marketing Mistakes you should avoid this year 2021 10 Digital Marketing Mistakes you should avoid this year 2021

9. Neglecting digital content marketing.

Does Content Marketing matter for brands and businesses?
Content marketing has over the years become the “catalyst” of every successful business.

The easiest way to reach the largest audience possible in today’s digital world is to get your brand or business on multiple channels and then use various types of content to engage them. 

Content marketing should form the core of any digital marketing strategy you may think of, we have not yet reached the point at which content marketing has diminished in effectiveness even though the world is gradually shifting to a visual savvy generation. 

Using content aggressively, strategically, and expertly will take your marketing where you want it to go. Great content is essential to building brand awareness. Since digital media all but entirely overtook traditional media, it has become the primary method of getting your brand’s name out there. With that in mind, what better way is there to do that than by creating sweet, enjoyable, and relatable content?

The importance of content marketing is immense on your road toward the goal of brand exposure… There are many types of content you can use to facilitate consumer care and build trust. An excellent example of such would be customer testimonials, or behind-the-scenes sneak peeks into your company’s culture. 

10. Having no marketing budget.

Don’t get stingy with your marketing budget, If you get stingy with your marketing budget, one of two things is certain to happen. It’s either you realize your mistake and get desperate, and then start dipping into other funds, this would mess up your entire business plan. 

The second outcome is that since you have no budget, you’ll end up not doing any marketing, and your business would fail to take off. Either way, you’ll surely run the distinct risk of destroying your business. Instead of short-circuiting your business with no marketing budget, It would do you much good if you release even a few funds to get the marketing campaign going. 

This is especially critical for startup businesses that have little to no market penetration… I’ve noticed that most startups try to find a way to avoid spending money on marketing, I just laugh… Just don’t try it this year!

11. Expecting huge results in no time.

Some business owners expect to see results once they launch a digital marketing campaign. This is not always the case because digital marketing takes time. It’s all about sowing and reaping what you sow… 

Yes, you’ll see some measurable results in a relatively short time. More often, it feels like you need instant results to stay competitive and relevant. All you just need is to stay realistic about the time it takes to achieve goals and note your progress at every stop along the way. 

Conclusion

Consistency is key! Don’t expect to see results immediately this doesn’t mean you should be laggy in your digital marketing campaign. Digital marketing takes time, Yes! But not being consistent will not bring in results either. 

It’s easy to make mistakes digitally and I too have made a ton of my own mistakes in digital marketing. Thankfully, each of the mistakes listed above can be corrected by following the advice under each of them we pointed out. 

You could also contact us to help you out in your digital marketing campaign because it would be better not to make any mistakes in the first place and we’re just the right guys you need to avoid the mistakes.

If you take note of these mistakes and make efforts at correcting them, You will have a flawless year of digital marketing. I hope to get feedback from you on this post, write in your comments below and tell us which digital marketing mistakes you’ve made in the past…

Augustine is a professional website Designer, business design developer, marketing strategist, and content editor.

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