WHEN DOES OFFERING CUSTOMERS MORE MAKE THEM WANT LESS?
- May 22, 2020
- Blog, Branding, Consumer behaviour, Digital Marketing, getting started, social media marketing
Customer Buying Decision
When so many choices are made available, consumers often find the decision-making process frustrating, Perhaps due to the burden of having to differentiate so many options from one another in an attempt to make the best buying decision. – ROBERT B. CIALDINI & CO.
As a brand reaching out to the consumers when is more, less in a buying decision?
We all know the feeling of excitement that cannot be contained. I was excited when I reached out to the lady online asking her to send me the samples of her Snickers collection so that I could make a selection and make a purchase. I told her the kind of Snickers I wanted and I was sure she understood me.
The sales lady reached out to me with over 30 online samples of Snickers. It was an overwhelming task to make a pick out of those collections she sent. Guess what I did? I kindly pleaded to her to please assume she had not sent me any online samples and resend me few samples in line with what I wanted to be able to make a buying decision.
Unfortunately, many brands are tagged to this sales lady who is more concerned about pushing everything content and everything product to their consumers. The side effect of this is that it causes disengagement and loss of Interest to make a buying decision, leading to an overall reduction in motivation and interest in the product as a whole. This is to say that simplicity is key to win a consumer to make a purchase. Cognitive or processing fluency is the ease with which information is processed.
Basic research on cognitive fluency has been applied to marketing. For example, sophisticated sites full of redundancy are difficult to understand and this can hinder a prospective customer from taking an action.
For marketers, this means that the easier it is for people to understand an offer, the more likely people are willing to buy.
In another insight, what does this mean? Does it mean that brands should say no to varieties of products and services when appealing to their consumers?
Before attempting to answer this question, let’s first consider you and your friends headed to one of the finest cold stone creamery stands that have over 500 repeat customers monthly, and you all are supposed to make a buying decision.
Upon entering the store, you made an order for two spoons of cold stone but you are stuck in excitement to choose from ten varieties of flavors and twenty varieties of toppings that includes chocolate-covered strawberry, instant winter wonderland, pineapple upside-down cake, chocolate strawberry cheesecake, cherry cobbler, and lemon pie, etc. a few minutes later, you all have a different eclectic array of ice-cream and toppings.
What does this mean?
Unfortunately, as we talk about “more and less”, there are companies that have an array of prospective and repeat buyers that have to make a buying decision from different varieties of products. And sometimes, these buyers don’t make a buying decision until they have surveyed different products and services to make a choice.
Why?
Customers sometimes don’t know what they want.
But these do not apply to all customers. This is more reason why as a brand you should know your customers and know your brand, too. You should be able to know what draws your customer. Are your customers buying decision activated by varieties of products and services or not?
By saturating the market with overwhelming products can make your brand be at a loss and bring redundant in sales. A brand can enhance a buying decision by reviewing its product and cutting out less- popular products.
The popular saying that variety is the spice of life can be true in some cases, however, in some circumstances, too much spice can be the ingredient that spoils the dish and as a result in the marketing sphere, spoil your persuasive marketing strategy.
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Yesterday, while I was at work, my cousin stole my apple ipad and tested to see if it can survive a 30 foot drop, just so she can be a youtube sensation. My apple iPad
is now broken and she has 83 views. I know this is totally
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Look forward to checking out your web page again.
When I originally commented I seem to have clicked the -Notify me when new comments are added- checkbox and now whenever a comment is added I get 4 emails with the same comment.
There has to be an easy method you are able to remove me from that service?
Thank you!
I guess you might be using more than One email to comment, I will look into it
Hey, I think your blog might be having browser compatibility issues.
When I look at your blog site in Safari, it looks fine but when opening in Internet Explorer,
it has some overlapping. I just wanted to give you
a quick heads up! Other then that, terrific blog!
Thanks a lot will loot into your review
This is my first time visit at here and i am actually pleassant to read everthing
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Please let me know if you’re looking for a writer for your weblog.
You have some really good posts and I think I would be a good asset.
If you ever want to take some of the load off, I’d really like to write some content for your blog in exchange for a link back
to mine. Please blast me an e-mail if interested.
Regards!
Great blog! Do you have any hints for aspiring writers?
I’m planning to start my own site soon but I’m a little
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Any suggestions? Kudos!
I loved as much as you will receive carried out right here.
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Hey, I think your website might be having browser compatibility issues.
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I have been exploring for a little for any high-quality articles or blog
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Studying this info So i am satisfied to express that I’ve an incredibly excellent
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I so much certainly will make certain to don?t omit this site and provides it a glance regularly.
Fantastic web site. Lots of helpful information here. I am sending it to
several buddies ans also sharing in delicious.
And of course, thank you to your sweat!
At this time it sounds like Movable Type is the top blogging platform
out there right now. (from what I’ve read) Is that
what you’re using on your blog?
Great work! This is the kind of info that are meant to be shared across the
web. Disgrace on Google for not positioning this publish upper!
Come on over and talk over with my web site .
Thank you =)
You made some good points there. I checked on the internet
to learn more about the issue and found most individuals will go along with your views on this site.
Thanks, a lot we appriciate
I’m curious to find out what blog platform you have been using?
I’m having some small security problems with my latest blog and I’d like to find something more secure.
Do you have any solutions?
Hey this post abslutely made me think! TY-I wouldn’t have considered things this way otherwise.
Glad it did
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certainly like what you are saying and the way in which you say it.
You make it entertaining and you still take care
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This is actually a terrific website.
Good site you have here.. It’s difficult to find good quality writing like yours these days.
I really appreciate people like you! Take care!!
Having read this I believed it was rather informative.
I appreciate you taking the time and effort to put this article
together. I once again find myself personally spending way too much time both
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worthwhile!
Excellent beat ! I would like to apprentice while you amend your web site, how can i subscribe for a blog website?
The account aided me a acceptable deal. I had been a little bit
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With having so much content do you ever run into any issues of plagiarism or copyright violation? My website has a lot of exclusive content I’ve either authored myself or outsourced but it looks like a lot of it is popping up all over the web without my permission. Do
you know any ways to help protect against content from being ripped off?
I’d truly appreciate it.
You should be a part of a contest for one of the best sites on the web.
I will highly recommend this website!
This is something New !
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10/10! Is there anything more I should know next? Or is this okay?
Generally I do not learn article on blogs, however I wish to say that this write-up very pressured me to check out and do it! Your writing taste has been amazed me. Thanks, quite great article.|