In recent times, social media are becoming precious tools for brands and content professionals to master, and we are not myopic to see why millions of Facebook, Twitter, and Instagram users worldwide are not only observing and listening to what brands are saying, but they also partake in the conversation. The difference between these social media platforms and other online mediums is that they let users converse with their most preferred brands; they even engage in creating and sharing content on behalf of these brands. Endless possibilities lie for brands that engage their audience creatively building a brand and social media relationship.
Several brands have successfully managed to get their audience fully involved and excited with their products through games, surveys, contests, and participation-based promotions. Through this medium, valuable insights, and encouraging growth, as well as solid relationships are gained by companies that participate in this kind of interactive approach.
But of course, a farmer can’t work on his farm without his farming tools, neither can a sower reap without sowing. So, there you have it:
5 Amazing Steps to gain feedback from your customers
1. Be consistent across all social media platforms–
According to the brand channel, it took 15years for Nike to solidify its brand by focusing on maintaining an all-round delivery ensuring its brand was consistent across all products, advertisements, customer services, and packaging. With this in mind, we can sieve out the point that it is very vital and crucial to building a strong and consistent brand across all social media platforms. Your presence online should be unified and in line with the brand’s essence and style, this helps in building a personal brand and social media relationship.
2. Design a logo that displays the brand’s philosophy-
A successful logo is the anchor of a brand. When designing, it is important to consider what the brand represents and what it does not.
3. Use a color that makes a statement-
Colors can be used to gain a brands personality and meaning, for instance
Using colors with impact and meaning can help a brand appeal to its target audience. To ensure a unified personality, be consistent with colors.
4. Be familiar with your brands’ voice-
Products, services, and demographics will determine the voice and style of a brand on social media. Laid out by Stephanie Schwab are helpful guides on building a voice for your brand.
a. Tone: be clear to your audience about how and what your brand will communicate online
b. Language: use a specified language while talking to your customers online
c. Purpose: identify the reason your brand is online. This will serve as an important document for anyone in the company who will speak on behalf of the brand.
5. Build the trust– use your identified personality to build trust. To have a good relationship with your audience, trust is an important ingredient.
The social network brings people and businesses together. Never have companies been so accountable to customers neither has there ever been a time customers have been so accurately marketed. This is to show that interaction between brands and customers via social media has helped a lot. Over 2.1 billion people have social media accounts. Boost the growth of your company by conversing with your customers online.
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