The world is evolving and social media is what lets you grow your visibility and brand awareness without much stress.
Over the years, I have watched different brands suffer from their inability to grow their business using this hottest modern way.
81% of business owners are using social media to market their business, and only 32% can grow their business with this skill. This can be attributed to the fact that they do not know how to grow their brands with social media.
3 EASIEST WAYS TO USE SOCIAL MEDIAGROW YOUR BUSINESS AND INCREASE YOUR SALES
1) ERECT A STRONG PRESENCE ON SOCIAL MEDIA:
To erect a gigantic long-lasting building, a strong foundation must be laid. In building, the first step to take is laying a solid foundation. With a solid foundation, further complications and rapid growth are determined.
In this advanced period, where 78% of the world population is active on one or more social media handles, social media is currently like the foundation of every business. And once you don’t have a good foundation, the way up would be slightly invincible. Erecting a strong social media presence can help promote a business like wildflowers and make the brand stronger than a tower.
Many brands make use of social media, but at a later stage, 50% fall out of the line either because they lost focus or because they were frustrated by the unyielding result.
To erect a strong social media presence, you must lay down a good foundation. To achieve this, you have to know why you are on social media and how you want to achieve your aim. Setting goals and targets and getting clarity of what you want to do and how you want to do it is the top secret on how to start building an amazing presence on your handles.
A life without purpose and focus is a life not worth living. This quote applies to ‘marketing’ as a whole. In other words, you must be purposeful and focus to achieve a strong social media presence.
WHAT TO DO TO ERECT A STRONG PRESENCE ON SOCIAL MEDIA?
Make adequate use of trending, educating, and entertaining content on your handles.
Consistently make use of your logos, headshots, and photos. This will help you to be easily recognized
Create “how to do ” videos and share them on YouTube. This will give you an increased chance of being found by consumers since YouTube is the second search engine after google
link your social media profile to your website so that people can easily link to your company.
2) TELL YOUR BRAND STORY USING YOUR SOCIAL MEDIA HANDLE:
The best way to get someone to listen to you with ease is by telling a captivating story. Telling a story perfectly well is one of the best ways to grow your business. Everybody loves a good story. The psychologist has established the fact that 98% of humans make decisions based on emotions and justifies their actions with logic. It is your duty as a marketer to arouse emotions with your brand stories.
To tell a good story, you must be creative and empathic. Creativity and Empathy is one big strategy that arouses the emotions of your readers, which is the main reason for telling the story.
To stand the test of time, you need to tell creative brand stories across your social media handles. This will not only help you to grow your business but also differentiate you from your competitors, build deep connections and earn their loyalty
3) PROVIDE IRRESISTIBLE VALUES BEFORE ASKING FOR ANYTHING IN RETURN:
Before you ask, you must give. This is the top marketing strategy in which 80% of marketers do not apply. You have to provide valuable content not only on your blog but also on your social media handles. Here, you have to turn your ideas into reality and make your audience think that you have got just their interest in mind.
At the same time, you should engage with those who post on your social media pages. You have to talk back when someone posts. Sometimes, let them know you are reading what they are posting, and you are listening to what they want. At some point, offer advice and solutions to their posts. This does not only allow you to know what they want on your page but also helps showcase your business and website which brings in more customers.
Good social media marketing can transform and promote the success of your brand. According to statistics, the number of worldwide users on social media is projected to hit a worldwide 4.02 billion active users per month in 2022, which is one-third of the world’s entire population. Social Media is engaging the majority of the world’s citizens more and more.
However, you have to give customers a reason to like your page and follow you assiduously on your social media handles. Be very active and consistent on social media and make sure to post interesting, entertaining, and educating updates because this will give them a reason to engage with you.
Always bear in mind that if you are not growing your business with social media, your competitors are doing so, and customers will always choose the brand that will sell to them with every working strategy.
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